Digital trust: the new key to customer loyalty and retention
Gone are the days of consumers blindly accepting terms & conditions and privacy policies. As the pandemic thrust us into a fully digital existence, people are seeking to [...]
customer loyalty
Customer loyalty: a beginner’s guide to brand communities
In light of COVID-19, many marketers have changed how they interact with consumers by leading their communications with empathy. In fact, in our recent survey, a staggering [...]
How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
Human nature drives customer loyalty in a digital world
Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]
Drivers and destroyers of brand loyalty revealed
A study by Spiceworks, a professional network for IT, has revealed how often IT buyers are contacted by marketers and sales reps, what drives them to engage with tech brands, [...]
How auto brands can build customer trust
Good service is the key to building trust and lasting relationships with customers, according to the latest Customer Engagement: Automotive research report released by the [...]