consumers

‘Buy Now Pay Later’ search queries increase by 86% during third lockdown

January 29, 2021 // 0 Comments

The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]

It’s time for brands to finally make a clear move to DCO

November 11, 2020 // 0 Comments

One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]

How to be confident in your communications during COVID: communicating with care

November 10, 2020 // 1 Comment

Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]

Addressing the identity crisis

November 9, 2020 // 0 Comments

The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]

Pinterest unveils UK shopping and ad features

October 13, 2020 // 0 Comments

Pinterest has introduced new tools to improve the shopping experience for UK customers and to help shops get discovered. The image-sharing and social media service introduced [...]

British consumers are more eco-conscious when shopping online

October 12, 2020 // 0 Comments

cardboard boxes with tape on top of them

Global packaging company Smurfit Kappa has launched a European campaign that calls on brands to meet consumers’ sustainability demands. In response to the growth of [...]

X Japan’s Yoshiki becomes a Titan in new Asahi advert

September 18, 2020 // 0 Comments

Yoshiki as a CGI Titan from anime Attack on Titan, drinking Asahi Wonda coffee

Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]

Embrace the new normal: think bigger, think glocalisation

September 16, 2020 // 0 Comments

There’s no denying that the business world has changed in recent months. The Covid-19 pandemic moved many organisations to remote working, changing daily business [...]

Door drop engagement still strong

September 14, 2020 // 0 Comments

The average door drop is seen by 1.05 people in the home and interacted with almost three times per item, according to research by the Data & Marketing Association (DMA). [...]

Boosting customer engagement & securing loyalty in 2020 and beyond

September 11, 2020 // 0 Comments

Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]