Two thirds of consumers still dismiss ads as irrelevant
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]
consumers
Consumers opt for affordability over sustainability
Consumers are increasingly opting for affordability over sustainability in their purchasing decisions, preferring cheaper alternatives as financial pressures hit household [...]
A third of Brits don’t care where they buy from ‘as long as it works’
More than a third of Brits (38%) now purchase indiscriminately online, saying they “don’t care” where they buy from “as long as it works”. That’s according to new [...]
Pandemic alters customer priorities for brand loyalty
Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]
Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Boots announced as first-ever Love Island ‘Feel Good Partner’
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
Most UK consumers willing to make sustainable changes to online shopping
UK consumers are willing to alter their online shopping habbits if companies focus more on environmental sustainabilty. This was one of the key finding from a survey by [...]
‘Buy Now Pay Later’ search queries increase by 86% during third lockdown
The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]