4 ways to advance your voucher code strategy
It’s a given that consumers are always looking for ways to save money. So, there’s no doubt that offering discounts can keep them happy and engaged – but today’s [...]
consumers
Outfoxing the fakers: protecting consumers in an online world
Globally, online sales accounted for $2.8 billion in 2018 according to . This presents a significant opportunity for brands, but they are not the only ones who are benefiting [...]
UK consumer opinions are becoming increasingly polarised
The majority (58%) of UK consumers believe their family’s financial situation will worsen in 2018. This is according to TI Media’s annual The Briefing, Summer 2018 study, [...]
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]
‘Ghosting’ customers costs retailers repeat sales
Consumers’ biggest bugbears when shopping online have been revealed by a study conducted by YouGov and post-purchase platform Narvar. Being ‘ghosted’ – or [...]
Why ‘corpsumers’ are such a catch for brands
As marketers, we are constantly seeking to target and engage with certain consumer demographics in order to drive sales. If we were selling luxury sports cars, for example, [...]