“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
consumers
Optimism continues to fall in the UK’s economic recovery post-COVID-19
Consumer confidence in the recovery of the UK economy after COVID-19 is at its lowest level since March 2020. According to the Consumer Pulse Survey, conducted by consultancy [...]
3 reasons why conversational commerce is the future
Whether it’s shopping, banking, booking hotels or ordering food: consumers rarely leave their houses, or even leave their chair, to do these things. Whether on a laptop or [...]
4 ways to advance your voucher code strategy
It’s a given that consumers are always looking for ways to save money. So, there’s no doubt that offering discounts can keep them happy and engaged – but today’s [...]
Outfoxing the fakers: protecting consumers in an online world
Globally, online sales accounted for $2.8 billion in 2018 according to . This presents a significant opportunity for brands, but they are not the only ones who are benefiting [...]
UK consumer opinions are becoming increasingly polarised
The majority (58%) of UK consumers believe their family’s financial situation will worsen in 2018. This is according to TI Media’s annual The Briefing, Summer 2018 study, [...]
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]
‘Ghosting’ customers costs retailers repeat sales
Consumers’ biggest bugbears when shopping online have been revealed by a study conducted by YouGov and post-purchase platform Narvar. Being ‘ghosted’ – or [...]
Why ‘corpsumers’ are such a catch for brands
As marketers, we are constantly seeking to target and engage with certain consumer demographics in order to drive sales. If we were selling luxury sports cars, for example, [...]