consumers

William Higham, Next Big Thing: Emotional drivers shaping consumer behaviour

June 17, 2025 // 0 Comments

William Higham is a leading behavioural futurist and one of the UK’s most sought-after future of work speakers, renowned for helping organisations anticipate consumer [...]

Two thirds of consumers still dismiss ads as irrelevant

November 18, 2023 // 0 Comments

Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]

Consumers opt for affordability over sustainability

July 17, 2023 // 0 Comments

Consumers are increasingly opting for affordability over sustainability in their purchasing decisions, preferring cheaper alternatives as financial pressures hit household [...]

A third of Brits don’t care where they buy from ‘as long as it works’

January 15, 2023 // 0 Comments

More than a third of Brits (38%) now purchase indiscriminately online, saying they “don’t care” where they buy from “as long as it works”. That’s according to new [...]

Pandemic alters customer priorities for brand loyalty

August 23, 2021 // 0 Comments

Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]

Consumers more receptive to marketing when company values known

July 25, 2021 // 0 Comments

I trust you spelled out with Srabble tiles.

Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]

Boots announced as first-ever Love Island ‘Feel Good Partner’

July 2, 2021 // 0 Comments

Contestants on Love Island series seven.

Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]

Most UK consumers willing to make sustainable changes to online shopping

July 1, 2021 // 0 Comments

UK consumers are willing to alter their online shopping habbits if companies focus more on environmental sustainabilty. This was one of the key finding from a survey by [...]

‘Buy Now Pay Later’ search queries increase by 86% during third lockdown

January 29, 2021 // 0 Comments

The lockdowns in the UK have continued to show a correlation of a higher number of search queries from consumers related to fast fashion, cheap products and free trials. The [...]

It’s time for brands to finally make a clear move to DCO

November 11, 2020 // 0 Comments

One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]