The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
Brand and Demand teams don’t seem to get along. Like bickering siblings, they often fight for attention and don’t play well together. That’s the conclusion I came to a [...]
In just a few short months, the world has turned upside down. Marketing, particularly, has been affected and few companies in this pandemic are focused on growth – rather, [...]
Job boards used to be the dominant channel for sourcing candidates. However, the world of recruitment is changing – and rapidly so. The range of channels available to [...]
No c-suite position has faced as much change in recent years as the Chief Marketing Officer (CMO). While it’s still true that brand management, advertising and public [...]
Marketing-as-a-Service might be the future of marketing, but it has to be deployed thoughtfully if you want to reap the benefits of speed to market and increased customer [...]