The Evolution of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
CMO
It’s time to call a truce on the brand and demand wars
Brand and Demand teams don’t seem to get along. Like bickering siblings, they often fight for attention and don’t play well together. That’s the conclusion I came to a [...]
Is your company ready for a CGO?
In just a few short months, the world has turned upside down. Marketing, particularly, has been affected and few companies in this pandemic are focused on growth – rather, [...]
Why recruitment companies need a CMO
Job boards used to be the dominant channel for sourcing candidates. However, the world of recruitment is changing – and rapidly so. The range of channels available to [...]
The role of the CMO has evolved – how do we keep up?
No c-suite position has faced as much change in recent years as the Chief Marketing Officer (CMO). While it’s still true that brand management, advertising and public [...]
Is ‘Marketing-as-a-Service’ hype or reality?
Marketing-as-a-Service might be the future of marketing, but it has to be deployed thoughtfully if you want to reap the benefits of speed to market and increased customer [...]