Marketing in 2025: Navigating change, scaling smart
In 2025, marketing has entered a new era. Teams are leaner, resources are tighter, and the pressure to create measurable impact has never been higher. The age of testing [...]
budgets
B2B marketers demonstrate bravery in the face of an economic downturn
Ask the average B2B marketer who inspires them and you might not expect to hear the name Napoleon Bonaparte. But recent research carried out by The Marketing Practice [...]
How CMOs justify ad spend at a time of tighter budgets
Now that marketing budgets are back on the rise, according to the latest IPA Bellwether Report , marketers will be needing to justify advertising spend more than ever. While [...]
Optimistic CMOs dismiss economic pessimism despite bleak outlook from c-suite colleagues
While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for [...]