Adjusting and upgrading your marketing to survive economic uncertainty
You’d have to be living under a rock to dodge 2023’s news cycle and headlines of imminent recession, soaring interest rates, and long-term cost of living crisis. Last [...]
budget
How to track the value of advertising spend
Digital advertising is not only hugely complex but fast changing, especially for B2B marketers. Is Google Search still a good option despite soaring call-per-click costs? [...]
68% of businesses set to increase marketing budgets
More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue [...]
Marketers remain defiantly creative in the face of recession
Marketers feel more under pressure than ever to show their worth, with 84% agreeing that proving ROI has become more important as budgets are scrutinised and businesses [...]
Saving projects and delivering high impact campaigns during times of economic disruption
Brand image is never more important than during periods of economic uncertainty. When times are tough, customers, investors and the wider general public often turn to [...]
The faster, better, cheaper mandate in extraordinary times
We live in extraordinary times. In just the last few decades, we may have thought we’d already seen it all. The rise of new business models. Business models ahead of their [...]
Modern brand building: how to build a successful brand and deliver returns, with less
As 44% of CMOs take on the challenge of budget cuts, as a direct result of the COVID-19 pandemic, a modern approach to brand building is needed. At its core, this approach [...]
How B2B SMEs can maximise marketing spend post-Brexit
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]
How B2B organisations can achieve PR success with a reduced budget post-COVID
With lockdowns starting to ease, businesses are trying to navigate the new norm. Budgets are unlikely to bounce back quickly, forcing departments to look carefully at their [...]