Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
Brands
UK marketing budgets ‘worst on record’ in light of coronavirus pandemic
UK marketing budgets have been cut to their lowest levels in 20 years of the IPA Bellwether Report due to pandemic. Businesses are being forced to reconsider what they’re [...]
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
Post-pandemic packaging: What will consumers want?
We are facing a global health pandemic and, in order to get out of it effectively, we must proceed with extreme caution. The threat of a second wave is still there, so we [...]
Michele Morelli, Toluna: Marketing in times of uncertainty
There’s a great deal of uncertainty surrounding brands in terms of mitigating risks and preparing for the future, as the whole world continues to come to terms with the [...]
The dangers of paying lip service
There’s a saying that floats around from time to time that does my head in more than anything: ‘All PR is good PR’. I think the person who said that first must have [...]
Smash your brand story – Top tips on maintaining a cohesive brand voice
‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]
Boohoo acquires Oasis and Warehouse for £5.25m
Online fashion brand Boohoo has bought the online businesses of Oasis and Warehouse, which had been owned by Aurora Fashions, after the company was forced to close in March [...]
“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
Jamie Love, Monumental: Pride 2020, lockdown and the element of surprise
Every year, during the month of June, various events across the globe are held to celebrate the Pride month in a number of different ways. There are community events, street [...]