Pandemic alters customer priorities for brand loyalty
Almost 90% of consumers who tried new products durung the COVID pandemic have revealed they intend to purchase them again in the future. This is according to the ‘Behaviour [...]
Brands
Cats and dogs: the undefeated champions of viral advertisements
Adverts including cats and dogs have been found to boost views for brands by millions, while simultaneously increasing Google searches and social media engagement. This is [...]
Consumers more receptive to marketing when company values known
Nearly 90% of consumers are more receptive to a brand’s marketing if they are aware of its values, according to research by cross-channel marketing platform, Iterable. The [...]
Boots announced as first-ever Love Island ‘Feel Good Partner’
Pharmacy and health and beatuy retailer, Boots, has been become the first-ever ‘Feel Good’ Partner of ITV2’s popular programme, Love Island. Pete Markey, CMO at Boots, [...]
#BetterwithPepsi campaign challenges Coca Cola over burgers
Pepsi has launched a marketing campaign insisting that burgers taste best with Pepsi, although the world’s top three burger chains exclusively stock Coca Cola. On the [...]
Cadbury ‘Bus’ advert encourages acts of kindness
In its latest advert, ‘Bus’, Cadbury spreads the message that “there is a glass and a half in everyone”. The short film, created by VCCP London, features a young boy [...]
Third-party cookies: How should brands face a cookie-free future?
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]
IRN BRU launches advert for Scotland’s Euro 2020 kick-off
IRN BRU has unveiled a cheeky advert to celebrate the Scottish men’s football team’s partcipation in the upcoming Euro 2020 tournament. The social media of the famous [...]
Sustainability marketing: tactics for your business
What is Engage and what does it do? Engage is a results-driven digital agency, which partners with ambitious brands, including Jet2, Heineken and Yorkshire Tea. We are a [...]
Aldi and M&S will settle Cuthbert the Caterpillar copyright spat in court
Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]