Currys PC World launches its first branded TikTok campaign
Currys PC World has become one of the first UK retailers to partner on a campaign with TikTok as it launched its first branded hashtag challenge titled #TechTokTips. The [...]
Brands
The shocking reality of corporate levels of diversity and equality is a brand crisis
If you had to summarise current corporate commitments to diversity and equality, it might boil down to this: all talk, no action. That’s the conclusion I began to form when [...]
Audio brand trends 2021: how the sound of brands is changing
Based on interviews and interactions with more than a hundred leading brands, we’ve identified the areas of sonic branding and tech innovation that brands will focus on [...]
Brand activism: what are the key principles and how can you get it right?
In October, outdoor clothing brand Patagonia took a bold, activist position as campaigning ramped up for the presidential election. The strapline “Vote the a**holes out” [...]
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
Marketing your business: The importance of face
In today’s hyper-competitive markets, connecting with your stakeholders in an original and authentic way has never been so vital to gaining credibility and winning trust. [...]
UK brands see substantial loss in value
This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
Bill proposed requiring adverts to label altered images of models
Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]
X Japan’s Yoshiki becomes a Titan in new Asahi advert
Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]