UK brands see substantial loss in value
This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]
Brands
heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
Bill proposed requiring adverts to label altered images of models
Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]
X Japan’s Yoshiki becomes a Titan in new Asahi advert
Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]
Becoming brand famous – businesses need to start getting emotional
Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]
Customer demands for social activism means brands need new strategies
As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]
Marketing in a post-pandemic world
Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]
Burberry Open Spaces concept store launched in China
British fashion house Burberry has launched its first concept store in China called Burberry Open Spaces. Powered by Chinese tech conglomerate Tencent, the concept store uses [...]
Häagen-Dazs and Secret Cinema collaborate for multi-platform campaign
Häagen-Dazs has seen an increase in ecommerce sales and a rise in brand consideration after its #HaagIndoors campaign. The multi-platform influencer campaign, ‘Secret Sofa [...]
Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]