Brands

The impact of experiential retail on consumer relationships with brands

June 6, 2019 // 0 Comments

The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]

Customer service, trust and ethics: what matters to consumers now?

March 14, 2019 // 0 Comments

Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]

Music is crucial in the future of marketing

March 1, 2019 // 0 Comments

Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]

Apple, Lego and PlayStation are most relevant brands to UK consumers

September 26, 2018 // 0 Comments

Apple is the most relevant brand for UK consumers, according to a study by global brand and marketing consultancy, Prophet. This is the third year running in which Apple has [...]

How marketers can take the lead on combating fake news

July 19, 2018 // 0 Comments

Fake news. It’s a term which has been a journalist’s bane over the past couple of years, a catch-all soundbite encompassing both inaccurate stories and, more often than [...]

The customer, in-store loyalty and the future of retail

February 16, 2018 // 1 Comment

It’s the second month of the new year already and for many of us this means refining (and redefining) our fresh start, our new objectives and plans for self-improvement. [...]

‘Stranger Things’ premiere lifts engagement 74% for brands targeting its global audience

October 29, 2017 // 0 Comments

Ahead of Halloween, a global study conducted by email service provider, Mailjet, reveals engagement for this year’s spook fest is peaking around the second season of hit [...]

Mobile app performance is still huge problem 10 years after iPhone launch

June 29, 2017 // 0 Comments

On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential. As consumers have [...]