Smash your brand story – Top tips on maintaining a cohesive brand voice
‘Event Cancelled’ may be the motto of summer 2020 but XpoNorth’s annual conference is going ahead virtually and providing welcome support and guidance to [...]
Brands
Boohoo acquires Oasis and Warehouse for £5.25m
Online fashion brand Boohoo has bought the online businesses of Oasis and Warehouse, which had been owned by Aurora Fashions, after the company was forced to close in March [...]
“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
Jamie Love, Monumental: Pride 2020, lockdown and the element of surprise
Every year, during the month of June, various events across the globe are held to celebrate the Pride month in a number of different ways. There are community events, street [...]
Ginsters seeks Cornish surfers and farmers to feature in its latest advert
Pasty giant Ginsters is looking for Cornish surfers and farmers to star in its upcoming TV advert. To mark its 50th anniversary, the company will produce a high-budget [...]
Breaking Brand – evaluating your brand
I think one of the things that makes the very idea of brand and the value of it so intriguing is that it is intangible in nature. How much of our behaviour is influenced by [...]
Q&A: The key to brand consistency
What exactly do we mean by the term ‘brand consistency’? Brand consistency is when a business or an organisation delivers elements and messaging associated with [...]
The impact of experiential retail on consumer relationships with brands
The internet, and ecommerce has clearly had a huge impact on consumer shopping habits and their relationships with brands. The ability to buy, and just as easily return, [...]
Customer service, trust and ethics: what matters to consumers now?
Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]
Music is crucial in the future of marketing
Younger Brits place more value on music as a key element of marketing than older generations, according to a study by audio branding specialist PHMG. More than half (51%) of [...]