Brands

Brand activism: what are the key principles and how can you get it right?

December 9, 2020 // 0 Comments

In October, outdoor clothing brand Patagonia took a bold, activist position as campaigning ramped up for the presidential election. The strapline “Vote the a**holes out” [...]

It’s time for brands to finally make a clear move to DCO

November 11, 2020 // 0 Comments

One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]

Marketing your business: The importance of face

October 27, 2020 // 0 Comments

In today’s hyper-competitive markets, connecting with your stakeholders in an original and authentic way has never been so vital to gaining credibility and winning trust. [...]

UK brands see substantial loss in value

October 13, 2020 // 0 Comments

This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]

heycar’s female marketers bust driving stereotypes on the company’s birthday

October 7, 2020 // 0 Comments

The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]

Bill proposed requiring adverts to label altered images of models

September 23, 2020 // 0 Comments

Luke Evans, a GP-turned-MP for the Conservative Party, has presented a Bill in the House of Commons, which would require any advertisement that uses digitally altered images [...]

X Japan’s Yoshiki becomes a Titan in new Asahi advert

September 18, 2020 // 0 Comments

Yoshiki as a CGI Titan from anime Attack on Titan, drinking Asahi Wonda coffee

Japanese rockstar Yoshiki has starred as a Titan in the latest advert for Asahi’s Wonda Coffee, entitled ‘Attack on Yoshiki’. Based on the globally successful anime, [...]

Becoming brand famous – businesses need to start getting emotional

September 10, 2020 // 0 Comments

Many brands thought 2020 would be turbulent. After all, consumer demands have been changing for some time now, with even the most established names feeling the pressure from [...]

Customer demands for social activism means brands need new strategies

September 6, 2020 // 0 Comments

As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]

Marketing in a post-pandemic world

August 25, 2020 // 0 Comments

Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]