How brands can use their own customers to grow
According to the UK company register, more than 2,000 businesses were launched every single day last year. So it’s no surprise that in this fast-paced and highly [...]
brand ambassadors
Essential workers enter the limelight as consumer values shift
Consumers have begun to rethink their spending habits and the qualities they value in a brand, with everyday heroes becoming more valued than celebrity influencers. This is [...]
How to transition an influencer into a brand ambassador
The effects of this year have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than [...]
Social media influencers increasingly rely on brand collaborations
The number of social media influencers who rely on brand collaborations as their main source of income is on the rise. This is one of the key findings of the UK Influencer [...]