baby boomers

A reluctant generation: How can mobile marketers win over sceptical baby boomers?

April 2, 2025 // 0 Comments

A mix of assumptions and past studies have seen baby boomers labelled technically unsavvy and disengaged when it comes to advertising, with only 12% globally saying they feel [...]

60% of Gen Z can’t go more than four hours without internet

July 14, 2020 // 0 Comments

boy using a laptop

More than half (60%) of people born between 1996 and 2015, Gen Z, cannot go more than four hours without internet access before they feel uncomfortable. This is one of the [...]

One in four tech marketers will seek a new job in the next year

July 3, 2017 // 0 Comments

More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]

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