B2B

B2B lead generation campaigns: Don’t succumb to the lure of those faceless figures in the numbers game

March 4, 2021 // 0 Comments

The potential for B2B PR organisations to generate leads has become exponential in recent years as technology has enabled marketing to adopt increasingly digital formats. [...]

Keep it relevant – B2B marketing, enterprise buyers and what the new ‘right’ looks like

December 18, 2020 // 0 Comments

B2B marketing stands are a crossroads. As 2021 looms, trying to determine what will happen feels like a futile exercise. In such uncertainty, it can feel best to fall back on [...]

B2B healthcare marketing is in need of a creative transformation

November 3, 2020 // 0 Comments

If I asked you to think of a recent advert, what would spring to mind? Perhaps Bodyform’s #wombstories, The Automobile Association’s That Feeling, or BBC’s [...]

The Evolution of the Chief Marketing Officer

September 14, 2020 // 0 Comments

The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]

Marketing Gazette Movers & Shakers, August 2020

September 4, 2020 // 0 Comments

Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]

Adapting from B2B to human 2 human

August 17, 2020 // 0 Comments

The pandemic has changed the way we operate – socially, at work, when travelling – throwing everyone and everything into disarray. As people’s lives have been turned [...]

How B2B marketing and sales teams can work together to drive leads

August 14, 2020 // 0 Comments

There’s no doubt that the task of generating B2B online sales leads has jumped up the agenda in recent times. However, one of main challenges businesses often come up [...]

Adapting marketing strategies for the new world

July 21, 2020 // 0 Comments

As we all begin to slowly return to a new kind of normal life, it is clear that the COVID-19 outbreak has brought with it many new experiences and learnings that will change [...]

How to put the kibosh on bad marketing clichés

December 15, 2019 // 0 Comments

We’ve all opened a marketing email, press release, or letter that’s made us cringe. Whether it’s “world-leading,” “game-changing,” or “blue-sky thinking,” [...]

The science of B2B sales

March 4, 2019 // 0 Comments

For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]