The Evolution of the Chief Marketing Officer
The role of the Chief Marketing Officer (CMO) has changed dramatically in the last few years. What started as a role primarily based on market research, advertising and brand [...]
B2B
Marketing Gazette Movers & Shakers, August 2020
Adverty Adverty, a platform for advertisers, agencies and game publishers, has expanded its UK team with three senior hires. The in-game advertising platform has hired Tobias [...]
Adapting from B2B to human 2 human
The pandemic has changed the way we operate – socially, at work, when travelling – throwing everyone and everything into disarray. As people’s lives have been turned [...]
How B2B marketing and sales teams can work together to drive leads
There’s no doubt that the task of generating B2B online sales leads has jumped up the agenda in recent times. However, one of main challenges businesses often come up [...]
Adapting marketing strategies for the new world
As we all begin to slowly return to a new kind of normal life, it is clear that the COVID-19 outbreak has brought with it many new experiences and learnings that will change [...]
How to put the kibosh on bad marketing clichés
We’ve all opened a marketing email, press release, or letter that’s made us cringe. Whether it’s “world-leading,” “game-changing,” or “blue-sky thinking,” [...]
The science of B2B sales
For B2B companies looking for rapid growth, there is a huge temptation to recruit a top sales person; an individual with great experience and, in theory, strong contacts. But [...]
Pegasystems and Idio partner to enhance customer journeys with AI
Customer engagement software, Pegasystems, and Idio, a demand orchestration platform for B2B marketing, have teamed up to enable B2B organisations to present the most [...]
One in four tech marketers will seek a new job in the next year
More than a quarter (26%) of B2B marketers in the technology sector plan to look for a new employer in the next 12 months, according to a study by Spiceworks, a professional [...]