With competitive pressure intensifying, businesses understand that good customer service is essential now more than ever. With the increase of digital customer demands, [...]
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]
AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]
Auto Trader has appointed Selligent Marketing Cloud, a B2C marketing automation platform, to boost its customer engagement strategy. Auto Trader is the UK and Ireland’s [...]
Helen Mirren is the celebrity voice most people would like to hear from on a businesses’ automated voice call system. In two online surveys of more than 2,000 consumers, [...]
Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]