How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
Automation
How to make connections to create the perfect customer experience
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
“Sorry, not sorry” – do chatbots really care about your feelings?
Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]
Auto Trader teams up with Selligent Marketing Cloud to boost customer engagement
Auto Trader has appointed Selligent Marketing Cloud, a B2C marketing automation platform, to boost its customer engagement strategy. Auto Trader is the UK and Ireland’s [...]
Helen Mirren voted favourite voice for automated phonecalls
Helen Mirren is the celebrity voice most people would like to hear from on a businesses’ automated voice call system. In two online surveys of more than 2,000 consumers, [...]
Should marketers fear the Terminator?
Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]
ICO fines Keurboom Communications £400,000 for 99.5 million nuisance calls
The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]