Automation

Boosting customer engagement & securing loyalty in 2020 and beyond

September 11, 2020 // 0 Comments

Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]

Most B2B brands are flying blind

August 13, 2020 // 0 Comments

For the last decade or so B2B companies have successfully invested in building highly tuned demand generation processes that have significantly elevated business results. [...]

AI in business: 2019 trends and predictions

February 25, 2019 // 0 Comments

AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it [...]

How voice search is impacting customer experience in retail

June 22, 2018 // 0 Comments

Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]

How to make connections to create the perfect customer experience

June 11, 2018 // 0 Comments

The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]

“Sorry, not sorry” – do chatbots really care about your feelings?

April 12, 2018 // 0 Comments

Empathy is all about putting yourself in someone else’s shoes and viewing a situation from their perspective. While some people are more adept at empathy than others, it is [...]

Auto Trader teams up with Selligent Marketing Cloud to boost customer engagement

March 16, 2018 // 0 Comments

Auto Trader has appointed Selligent Marketing Cloud, a B2C marketing automation platform, to boost its customer engagement strategy. Auto Trader is the UK and Ireland’s [...]

Helen Mirren voted favourite voice for automated phonecalls

June 8, 2017 // 0 Comments

Helen Mirren is the celebrity voice most people would like to hear from on a businesses’ automated voice call system. In two online surveys of more than 2,000 consumers, [...]

Should marketers fear the Terminator?

May 30, 2017 // 0 Comments

Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]

ICO fines Keurboom Communications £400,000 for 99.5 million nuisance calls

May 11, 2017 // 0 Comments

The Information Commissioner’s Office (ICO) has fined a company behind 99.5 million nuisance calls a record £400,000. Keurboom Communications was handed the ICO’s [...]