Cyber criminals mimic global brand names to scam consumers
Cyber criminals are regularly mimicking the domain names of major global brands in order to launch consumer scams – a practice known as cyber-squatting. This was one of [...]
Apple
Amazon named world’s most valuable brand
The value of Amazon has increased by 32% to $416bn since April 2019, futher establishing it as the most valuable brand in the world. The details were revealed in a study by [...]
Apple, Lego and PlayStation are most relevant brands to UK consumers
Apple is the most relevant brand for UK consumers, according to a study by global brand and marketing consultancy, Prophet. This is the third year running in which Apple has [...]
Kenshoo announces support of Apple Search Ads
Marketing technology specialist Kenshoo has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple [...]