The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]
Chained to the daily grind, stuck in our normal routines, it’s easy to forget the big picture. In the race for bigger, faster and better, innovation and creativity come at [...]
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
According to some reports, 80% of companies either use chatbot technology already, or wish to implement it by 2020. They are playing an increasingly important role in [...]
Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]
We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread [...]
Gucci and Google are doing it, the French SNCF is going wild for it, yet 61% of marketing agencies have no awareness of it. The digital revolution is offering your clients a [...]
UK retail sales have held up surprisingly well this year, despite uncertainty around the ongoing Brexit negotiations. Ben Brettell, senior economist at Hargreaves Lansdown, [...]