The future of commerce is on social media
Mobile devices have forever altered the way we search, discover and buy from brands. As we spend more and more of our lives on mobile, our behaviour is shifting to an [...]
Tips & Tricks
Fasten your seatbelts, please: Why a proactive approach is essential for a great customer experience during a period of turbulence
Summer 2017 was a hard time for both airlines and their passengers, thanks to events such as the collapse of Monarch and Air Berlin and Ryanair cancelling thousands of [...]
The complete SME guide to CRM
The New Year to-do list for an SME owner can be daunting. No doubt you have thought about a myriad of administrative and organisational needs relating to accounting and [...]
Glastonbury 2019: What marketers can learn from the online rush
There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]
Keeping it real: Spotting trends on social
Nowhere is the speed of cultural change better captured than through social media. In fact, the connection between brands and consumers has never been closer than what we see [...]
Maximising sales through organic activity for Black Friday and Cyber Monday
With traffic to retail websites expected to soar over the sales period (Black Friday 2017 saw web traffic increase 150% compared to a normal sales day), it’s imperative [...]
A-roll, B-roll, or eye-roll? The art of the corporate video
According to a LinkedIn Study from earlier this year, video is in high demand for B2B marketers. Some 62% in fact considered it an important content format for their roles, [...]
5 myths that need busting before creating an effective marketing platform
Red Bull, Nike, Apple; no doubt you’ve heard these names championed by other brands, usually completing the sentence “we want to be the next…” But here’s the thing [...]
How to build a brand that packs a punch
Building a business from scratch is never easy. Shortly after Grenade was launched back in 2010, we were left with just £27 in the bank. Fast forward seven years to 2017, [...]
How marketers can navigate mailbox provider reputation assessments
Marketers around the world rely on email, but when email fails to reach the inbox, brands lose the opportunity to connect with customers and ultimately make a sale. Year [...]