How to make connections to create the perfect customer experience
The world of marketing is always moving from one buzzword to the next. Previously there was a huge amount of discussion and debate around ‘big data’ and how it could [...]
Tips & Tricks
Don’t let GDPR get ahead of our thriving startup community
Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]
The cycle of creativity – encouraging employees to break out of their structured thinking
Chained to the daily grind, stuck in our normal routines, it’s easy to forget the big picture. In the race for bigger, faster and better, innovation and creativity come at [...]
6 top tips to get the most out of a research project
Running a successful research campaign is harder than most people think. Chances are, you haven’t and could have made the project much easier for yourself with a few simple [...]
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
Top 10 business considerations when adopting chatbot technology
According to some reports, 80% of companies either use chatbot technology already, or wish to implement it by 2020. They are playing an increasingly important role in [...]
How to write blockbuster blogs
Marketers have a vast arsenal of weapons at their disposal, and one of the most powerful is the blog. So long as it is updated regularly, with high-value content that has [...]
Purpose-led marketing at the cutting edge of connectivity
We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread [...]
Gucci is doing it – are you?
Gucci and Google are doing it, the French SNCF is going wild for it, yet 61% of marketing agencies have no awareness of it. The digital revolution is offering your clients a [...]
Social strategies to maximise sales in the run up to Black Friday
UK retail sales have held up surprisingly well this year, despite uncertainty around the ongoing Brexit negotiations. Ben Brettell, senior economist at Hargreaves Lansdown, [...]