Tips & Tricks

5 tips for turning user reviews into a hard-working business asset

April 30, 2019 // 0 Comments

For the most part, new customers will hear about your business for the first time through someone else. The growing dominance of online channels, from Facebook to Amazon and [...]

Instagram’s new checkout feature

April 26, 2019 // 0 Comments

On March 19, Instagram launched its new checkout feature, which does what it says on the tin; when a customer finds a product they like, they can buy it there and then [...]

4 ways marketers can learn the right lessons from data

March 27, 2019 // 0 Comments

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into [...]

Greenwashing: How can you tell if a company is actually ethical?

March 25, 2019 // 0 Comments

As we approach the third decade of the 21st century, many companies know they need to sharpen up their act on both how they treat their people, the people in their supply [...]

3 ways to beat location ad-fraud

March 15, 2019 // 0 Comments

Location holds huge power in advertising. In fact, mobile accounted for $76.17 billion of US media ad spend in 2018, according to eMarketer, and a large proportion of this [...]

Customer service, trust and ethics: what matters to consumers now?

March 14, 2019 // 0 Comments

Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]

4 ways to advance your voucher code strategy

March 12, 2019 // 1 Comment

It’s a given that consumers are always looking for ways to save money. So, there’s no doubt that offering discounts can keep them happy and engaged – but today’s [...]

How organisations can ensure they stay GDPR compliant

March 10, 2019 // 0 Comments

Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]

Outfoxing the fakers: protecting consumers in an online world

March 7, 2019 // 0 Comments

Globally, online sales accounted for $2.8 billion in 2018 according to . This presents a significant opportunity for brands, but they are not the only ones who are benefiting [...]

5 trends to transform how we learn in the workplace

March 5, 2019 // 0 Comments

Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, pulled highlights from the report ‘’ [...]