Email marketing in the time of COVID-19
In a global pandemic it may seem trivial to discuss matters of brands, customer engagement and subscriber numbers, but the harsh reality is that, as well as a health crisis [...]
Tips & Tricks
Balancing substance with style – breaking through the noise of celebrity endorsements
In a world of fake news and paid-for celebrity and influencer endorsements, it seems that consumers are wising up to social and cultural influences when it comes to shopping [...]
How to present digital marketing results to management
It’s becoming increasingly rare that you’ll have a manager or supervisor that knows nothing of the importance of digital marketing for a business. However, it does still [...]
How to maximise your office space
The way your office space is used impacts the wellbeing and productivity of your employees. Optimising your workplace can not only help reduce real estate costs; it can [...]
3 steps to achieving better Google Shopping Campaigns
The average Google Ads account wastes 76% of total paid search budget on irrelevant search terms. The below graphic from Search Engine Journal demonstrates the correlation [...]
4 reasons why awards should be a fundamental part of your strategy
Marketers are always testing and perfecting ways to raise the brand’s profile, increase awareness, win and retain clients and build team cohesion and business awards should [...]
How to put the kibosh on bad marketing clichés
We’ve all opened a marketing email, press release, or letter that’s made us cringe. Whether it’s “world-leading,” “game-changing,” or “blue-sky thinking,” [...]
How your Facebook profile lets strangers know you better than your own family
‘Digital footprints’ are the traces we leave online on a daily basis. They include the things you share and like on Facebook, the cookies on the websites you visit, your [...]
Domain strategy: why starting off on the right foot is critical
Developing a domain strategy is probably not high on your agenda as a marketing professional. Yes, domain management is important, and yes, your business needs a plan of [...]
A best practice approach to domain security
Successful brand protection requires a holistic approach in order to safeguard both itself and its customers. As a result, it is no longer the realm of one department, such [...]