The business risks of AI in the here and now
Elon Musk made headlines when he publicly stated that, in his opinion, artificial intelligence (AI) posed a significant threat and is in need of regulation, going so far as [...]
Opinion
IT, marketing and customers: Who is winning the data security war?
From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]
DMPs – the make-or-break tool for all omni-channel marketers
It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, [...]
You can’t always prevent ‘digital wildfire’ – but you can be prepared
Several recent high-profile incidents highlighting how vulnerable brands are to criticism have left the internet abuzz – and their leaders wringing their hands. When a [...]
Why marketers need to become data fluent
Robert Dagge, MD at Dynistics, believes real-time data visualisation can make a real difference in driving the strategic importance of marketing [...]
Entering the people dimension
Richard Foster, UK MD at LiveRamp, explains the importance of people-based marketing and how it is evolving. [...]
Giving power to the customer
CAB Studios discusses its latest whitepaper, which highlights a paradigm shift that has given customers greater influence than ever before. [...]
Why Google made the wrong marketing decision in firing Damore
Google engineer James Damore was sacked last week over a memo he sent in which he criticised the company’s diversity efforts and attributed the lack of women in tech to [...]
The answer to truly effective marketing lies in match rates
Online marketers have always been partial to employing buzzwords as part of their vernacular, and one of the most recent to have been popularised is ‘match rates’. In [...]
Summer festivals present a marathon of brand opportunities
This year’s Glastonbury was “the most shared, ever” according to the festival’s official technology and communications partner, EE. Fortunately, for other brands [...]