Will Silicon Valley’s data hoarding put brands in the firing line?
Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]
Opinion
Purpose-led marketing at the cutting edge of connectivity
We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread [...]
Gucci is doing it – are you?
Gucci and Google are doing it, the French SNCF is going wild for it, yet 61% of marketing agencies have no awareness of it. The digital revolution is offering your clients a [...]
How virtual reality and social media is impacting advertising
While it’s safe to say that the technological development of virtual reality (VR) is accelerating, one has to wonder when, or if, it will really be taking off. On the one [...]
Where everybody knows your name: achieving old-school retailing, with a modern spin
Like the well-known theme song from the 1980s US sitcom, Cheers, it wasn’t that long ago when a local retail store was a place ‘where everybody knows your [...]
Is social media fuelling the illegal pet trade?
Phil Aiston, client strategist at digital agency Manifesto, examines the impact social media is having on the illegal wildlife trade. [...]
Why ‘corpsumers’ are such a catch for brands
As marketers, we are constantly seeking to target and engage with certain consumer demographics in order to drive sales. If we were selling luxury sports cars, for example, [...]
The business risks of AI in the here and now
Elon Musk made headlines when he publicly stated that, in his opinion, artificial intelligence (AI) posed a significant threat and is in need of regulation, going so far as [...]
IT, marketing and customers: Who is winning the data security war?
From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]
DMPs – the make-or-break tool for all omni-channel marketers
It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, [...]