Today’s contact centres (CCs) are an evolution of the traditional call centre and so much more. No longer just the recipient of telephone calls from customers, the CC also [...]
The fastest growing segment in marketing, influencer marketing, has become a big talking point in 2017.The fastest growing segment in marketing, influencer marketing, has [...]
A flurry of new social platforms are emerging with a clear focus on Generation Z: a young and tech-savvy demographic segment which, in reality, many marketers know relatively [...]
For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3bn annually using coupons and vouchers. [...]
The UK general election is just a day away and campaigning is in full swing. Unsurprisingly, email is being heavily used by each political party looking to communicate with, [...]
For years now, the Holy Grail for marketers has been the ability to activate strategies and brand experiences which are consistent across all touchpoints. We know, as an [...]
With the spectre of the General Data Protection Legislation Regulation (GDPR) haunting businesses, it has never been more important to take control of your customer data – [...]
Artificial intelligence is working its way into modern marketing workflows and tech stacks at a furious pace. I remember reading a story recently about how the most advanced [...]
Marketing-as-a-Service might be the future of marketing, but it has to be deployed thoughtfully if you want to reap the benefits of speed to market and increased customer [...]
Coca Cola’s announcement in March that it was ditching its weekly UK YouTube shows was horribly reminiscent of September’s news of McDonald’s closing its ‘Channel [...]