Conversational commerce: Marketing finds its voice
This year’s Consumer Electronics Show (CES) in Las Vegas felt like the battle of the voice assistants with the established players, Amazon’s Alexa and Google’s [...]
Features
Disappearing discounts – will there be blood?
Increasing pressure on UK retailers to be more transparent in their pricing has seen promotional activity drop to its lowest level for around a decade. For the retailers and [...]
The customer, in-store loyalty and the future of retail
It’s the second month of the new year already and for many of us this means refining (and redefining) our fresh start, our new objectives and plans for self-improvement. [...]
Q&A: How retailers can succeed online
What are the most important things retailers should consider when trying to move their business online? Moving a business online can be a big task for a retailer to [...]
The rise of the chief customer experience officer
Marketing has always been inclined or forced to focus more on acquiring customers than managing them. But this is the antithesis of a great definition of marketing which is [...]
Will Silicon Valley’s data hoarding put brands in the firing line?
Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]
Why brands should welcome the GDPR
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]
Q&A: How to develop longterm customer loyalty
How important is it that traditional retailers evolve their communication strategy? For decades, the majority of brands have been [...]
Purpose-led marketing at the cutting edge of connectivity
We live in a world that has never been more socially connected. Likes, shares, comments, posts and tweets have become the staples of worldwide conversations that can spread [...]
Gucci is doing it – are you?
Gucci and Google are doing it, the French SNCF is going wild for it, yet 61% of marketing agencies have no awareness of it. The digital revolution is offering your clients a [...]