Beware the myth of post-corona ‘revenge’ spending
There’s plenty to feel anxious about at the moment – I don’t need to point out the obvious. But, for retailers large and small, it’s a terrible fact that some [...]
E-commerce
Personalised commerce drives higher ROI for retailers
Brands that prioritise personalisation across the entire customer lifecycle achieve significantly higher ROI than their counterparts, with more than a third (38%) likely to [...]
Balancing substance with style – breaking through the noise of celebrity endorsements
In a world of fake news and paid-for celebrity and influencer endorsements, it seems that consumers are wising up to social and cultural influences when it comes to shopping [...]
3 reasons why conversational commerce is the future
Whether it’s shopping, banking, booking hotels or ordering food: consumers rarely leave their houses, or even leave their chair, to do these things. Whether on a laptop or [...]
4 ways to advance your voucher code strategy
It’s a given that consumers are always looking for ways to save money. So, there’s no doubt that offering discounts can keep them happy and engaged – but today’s [...]
Glastonbury 2019: What marketers can learn from the online rush
There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]
Paying by finance: Why every Millennial wants in
More often than not, you will hear stories in the news of Millennials complaining that their generation is hard done by, but can you really blame them? Unlike today’s [...]
Human nature drives customer loyalty in a digital world
Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]
How voice search is impacting customer experience in retail
Swift innovation by tech giants has moved voice-activated virtual assistants including Google Home and Amazon Echo into our homes almost overnight. According to research by [...]
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]