Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
Cyber Security
Cyber criminals mimic global brand names to scam consumers
Cyber criminals are regularly mimicking the domain names of major global brands in order to launch consumer scams – a practice known as cyber-squatting. This was one of [...]