Content Creation

Stop expecting AI to generate a good first impression of your business

April 1, 2025 // 0 Comments

Generative AI (Gen AI) is giving the false impression that it’s easier than ever for brands to create thought leadership content. As audiences become familiar with giveaway [...]

How memes influence our society – and when your brand should use them

March 31, 2025 // 0 Comments

Do you remember the first meme you ever saw? Perhaps it was the ‘philosoraptor’, the iconic ‘troll face’, or my personal favourite, the ‘I can has cheezburger [...]

A guide to activating influencers in retail

March 28, 2025 // 0 Comments

Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]

Dior named as influencers’ favourite luxury brand

March 24, 2025 // 0 Comments

Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence [...]

1 in 3 gamers say content creators influence their spending

March 18, 2025 // 0 Comments

Visa cardholder spending in gaming entertainment in Europe has increased 16.7% year-on-year in 2024, representing a growth rate that’s 40% higher than overall growth in [...]

UK marketers fear AI will create biased or plagiarised content

February 2, 2024 // 0 Comments

As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]

Why AI will become indispensable when it comes to ideation in 2024

December 20, 2023 // 0 Comments

The evolution of brainstorming is happening right before our eyes. AI is emerging as a powerful force that can revolutionise traditional ideation dynamics. Its transformative [...]

How Mer reached 76m+ people through 365 pieces of thought leadership

November 29, 2023 // 0 Comments

Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]

How Bazaarvoice helped Dreams boost conversion rate by 200%

November 25, 2023 // 0 Comments

Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]

How to write compelling copy (that sells)

November 4, 2023 // 1 Comment

No matter your line of business, you’ll need to create engaging copy — the words you use to promote your services online.  Whether you’re trying to catch the [...]