How brands can use their own customers to grow
According to the UK company register, more than 2,000 businesses were launched every single day last year. So it’s no surprise that in this fast-paced and highly [...]
Brands
How brands can get the attention they want this Valentine’s Day
Valentine’s Day is no longer only about romance. February 14th is evolving into a global holiday that celebrates friends, co-workers, classmates, teachers, and even pets. [...]
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
Social marketers: Modern-day customer relationship gurus for brands
Social media management has evolved massively since MySpace was first introduced two decades ago. It’s become a complex profession with the modern social marketer juggling [...]
Why AI will become indispensable when it comes to ideation in 2024
The evolution of brainstorming is happening right before our eyes. AI is emerging as a powerful force that can revolutionise traditional ideation dynamics. Its transformative [...]
How Mer reached 76m+ people through 365 pieces of thought leadership
Mer is an EV charging company backed by Statkraft, Europe’s largest renewable energy generator. The energy it supplies to its EV charging network is 100% renewable. The [...]
The hidden art of the sponsorship ident
Ever since I saw Bruce Lee’s lips crunching through a fist full of Doritos, I’ve loved idents. I love them because of everything you can’t put in them. It’s the same [...]
How to succeed with retail media? The key may not be what you expect
To say retail media networks are booming might be an understatement. With retailers recognising the immense potential for revenue generation and increased customer engagement [...]
How Bazaarvoice helped Dreams boost conversion rate by 200%
Established in 1985 and headquartered at Bedquarters in High Wycombe, UK, Dreams is the UK’s leading bed specialist. Backed by bedding provider Tempur Sealy and led by CEO [...]
Iceland ad campaign makes mince meat out of rivals
In true Iceland fashion, the UK value supermarket took to the streets of London to stir up friendly rivalry with Asda, Tesco, M&S, Aldi and Fortnum & Mason. With an [...]