Dior named as influencers’ favourite luxury brand
Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence [...]
Brands
Ukrainian-founded disinformation startup raises new funding
LetsData, a real-time security radar protecting corporations and governments from the threats of information operations and synthetic identities, has raised a $1.6m (£1.3m) [...]
Total Media powers E.ON Next’s ‘New Year’s Savings Resolution’ campaign
Energy provider E.ON Next has teamed up with Total Media, the behavioural science media agency, part of the Mediaplus Group, to support Britons’ top resolution to save [...]
Haribo unveils ‘Giant Wheel of Fortune’ at European airports
Haribo, the beloved confectionery brand, has partnered with newly launched consumer experience specialist, Agency 72, to unveil an exciting new in-airport activation: the [...]
1 in 3 teens under 18 have been asked to advertise products by brands
One in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has, a study has found. [...]
Motorcycle giant Triumph signs two-year deal with Welsh agency Spindogs
Cardiff-based digital transformation agency, Spindogs, has sealed a new two-year deal with the largest UK-owned motorcycle manufacturer, Triumph Motorcycles. The two-year [...]
How brands can tackle political misinformation in an age of generative AI
With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]
How businesses can drive sustainability during the cost-of-living crisis
As the cost-of-living crisis remains relentless, consumers are increasingly being forced to cut costs wherever possible. The unfortunate consequence of this is that [...]
Almost half of shoppers want more sustainable returns
Almost half of UK consumers (48%) want returns to be more sustainable, according to the latest research by SAP Emarsys Customer Engagement, which conducted research amongst [...]
Just one in four sales teams use data effectively
In the current landscape of geopolitical uncertainties impacting global supply chains and economies, sales departments face heightened pressure to boost profits. Despite 78% [...]