Brands

Marketing leaders claim their brand values and actions are not aligned

October 21, 2019 // 0 Comments

Just 19% of marketing leaders believe their actions, positioning and messaging are fully aligned with their brands’ actual values. This disconnect between brand values and [...]

Q&A: The key to brand consistency

October 5, 2019 // 0 Comments

What exactly do we mean by the term ‘brand consistency’? Brand consistency is when a business or an organisation delivers elements and messaging associated with [...]

Deliveroo Creates ‘Great Wall of Chinese’ Giveaway

May 23, 2019 // 0 Comments

Deliveroo has built a replica ‘Great Wall of China’, made entirely from more than 2,000 recycled takeaway boxes, as part of its latest promotional campaign. Standing [...]

‘Good call’: Brad and Dan launch Foster’s Friday campaign

May 3, 2019 // 0 Comments

Australian lager Foster’s is looking to put the fun back into Friday with a major on-trade campaign featuring the brand’s Aussie agony uncles Brad and Dan. The campaign, [...]

5 tips for turning user reviews into a hard-working business asset

April 30, 2019 // 0 Comments

For the most part, new customers will hear about your business for the first time through someone else. The growing dominance of online channels, from Facebook to Amazon and [...]

Greenwashing: How can you tell if a company is actually ethical?

March 25, 2019 // 0 Comments

As we approach the third decade of the 21st century, many companies know they need to sharpen up their act on both how they treat their people, the people in their supply [...]

Customer service, trust and ethics: what matters to consumers now?

March 14, 2019 // 0 Comments

Economic and social uncertainty caused largely by Brexit, is having a marked impact on retail. Consumers are spending cautiously and calendar events such as Black Friday [...]

Outfoxing the fakers: protecting consumers in an online world

March 7, 2019 // 0 Comments

Globally, online sales accounted for $2.8 billion in 2018 according to . This presents a significant opportunity for brands, but they are not the only ones who are benefiting [...]

6 things influencers look for when collaborating with brands

February 27, 2019 // 0 Comments

The Cambridge Dictionary defines an ‘influencer’ in marketing as a person or group that can influence the behaviour or opinions of others: ‘the influencer is [...]

How has Poundland’s move into skincare products affected the beauty market?

December 9, 2018 // 0 Comments

First there was Chanel No. 5. Then there was Boots No. 7. Now we have Poundland No. 6 – or simply “#6” as it prefers to be known. The progression nicely illustrates the [...]