Ukrainian-founded disinformation startup raises new funding
LetsData, a real-time security radar protecting corporations and governments from the threats of information operations and synthetic identities, has raised a $1.6m (£1.3m) [...]
Brand Protection
UK marketers fear AI will create biased or plagiarised content
As the artificial intelligence (AI) boom continues, well over two-thirds (69%) of UK marketers fear generative AI will create content that is biased, plagiarised or [...]
Shaken to the foundations: Advice for brands following a year of crises
We have entered a new level of brand scrutiny. After several years of unprecedented events including the COVID-19 pandemic, Brexit and continuous political turbulence, [...]
Comms leaders say protecting their brand reputation is impossible
The vast majority of comms leaders (78%) believe that protecting and managing their brand’s reputation is impossible. This is according to a study by crisis simulation [...]
Aldi and M&S will settle Cuthbert the Caterpillar copyright spat in court
Aldi has offered Marks & Spencer (M&S) a truce over their caterpillar cakes legal spat, suggesting they work together to raise money for cancer charities. M&S has [...]
Scottish knitwear brand ‘McGeorge’ banned from using trademark after Asda complaint
Scottish clothing brand McGeorge of Dumfries has been banned from using its trademark following a legal dispute with supermarket giant Asda over the two brands’ [...]
Misinformation during pandemic could be “the difference between life and death”
Brand management company Yext reently hosted a virtual event on misinformation, featuring actress Gillian Anderson. The chief data officer for Yext, Christian Ward, began [...]
UK brands see substantial loss in value
This year has seen a substantial fall in the value of UK brands, which could disappear completely from the list of top 100 global brands within three years. The annual BrandZ [...]
Customer demands for social activism means brands need new strategies
As social justice movements like the Black Lives Matter campaign gain momentum, brands are being put increasing pressure from customers to take a public stance and share [...]
Settlement reached in Mike Ashley v TK Maxx brand dispute
A settlement has been reached between SportsDirect.com Retail Ltd and TK Maxx’s parent company, TJX UK, after a high court case. Mr Justice Miles, who presided over the [...]