Brand Management

Empathetic AI orchestrates the symphony between customers and brands

May 9, 2025 // 0 Comments

The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. [...]

Packaging as advertising: The quiet powerhouse of marketing

May 1, 2025 // 0 Comments

In a world cluttered with media noise, packaging has emerged as a remarkably effective advertising tool. Far from being a passive container, packaging is an active [...]

Stop expecting AI to generate a good first impression of your business

April 1, 2025 // 0 Comments

Generative AI (Gen AI) is giving the false impression that it’s easier than ever for brands to create thought leadership content. As audiences become familiar with giveaway [...]

Why brands need authentic and trustworthy brand ambassadors

March 28, 2025 // 0 Comments

According to research from Ofcom, more than a third of UK adult internet users are unaware that online content might be false or biased. This is particularly concerning, [...]

Dior named as influencers’ favourite luxury brand

March 24, 2025 // 0 Comments

Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence [...]

Ukrainian-founded disinformation startup raises new funding

January 23, 2025 // 0 Comments

LetsData, a real-time security radar protecting corporations and governments from the threats of information operations and synthetic identities, has raised a $1.6m (£1.3m) [...]

Gymbox partners with Pablo on quirky activation

September 19, 2024 // 0 Comments

Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages [...]

Motorcycle giant Triumph signs two-year deal with Welsh agency Spindogs

March 22, 2024 // 0 Comments

Cardiff-based digital transformation agency, Spindogs, has sealed a new two-year deal with the largest UK-owned motorcycle manufacturer, Triumph Motorcycles. The two-year [...]

How brands can tackle political misinformation in an age of generative AI

March 22, 2024 // 0 Comments

With 65% of the global population actively using the internet — more than half of which receive their news primarily from social media — online information plays an [...]

How businesses can drive sustainability during the cost-of-living crisis

March 15, 2024 // 0 Comments

As the cost-of-living crisis remains relentless, consumers are increasingly being forced to cut costs wherever possible. The unfortunate consequence of this is that [...]