74% of UK marketers stuck in ‘survival mode’
Nearly three quarters (74%) of UK marketers believe the industry is stuck in ‘survival mode’, according to research from Optimizely, with short-term demands and [...]
AI
Brands struggling to measure AI’s carbon impact
Most brands believe AI is increasing emissions and operational costs, but few are fully measuring its carbon impact, according to new research from climate technology and [...]
Why AI agents will drive the next big shift in marketing
AI is everywhere right now. It’s being hailed as the answer to just about every marketing challenge, from automating content to delivering hyper-personalised experiences. [...]
The essential role of AI in modern e-commerce interactions
AI is at the forefront of ecommerce innovation, transforming brand-customer interactions and raising expectations when it comes to shopping experiences. Shoppers crave [...]
The role of agencies when it comes to AI
If a picture’s worth a thousand words, these ones scream. WWF Denmark’s latest campaign, The Hidden Cost, is a gutsy, gorgeous reminder that consumerism has [...]
Why more data doesn’t always mean better marketing
Businesses are swimming in data. Every customer interaction, ad click, website visit… It all generates a digital footprint, contributing to a growing mountain of [...]
The essential role of AI in modern e-commerce interactions
Artificial intelligence is at the forefront of ecommerce innovation, transforming brand-customer interactions and raising expectations when it comes to shopping experiences. [...]
From clicks to connection in an AI-first world
Digital customer experiences are the competitive front line, and yet many still feel like relics of a different era. Mismatched messages. Clunky email forms. Campaigns built [...]
How to rank in Google’s AI Overviews
As Google continues rolling out AI Overviews across search results, understanding how to appear in these summaries has become a part of SEO and content strategy. Search [...]
Empathetic AI orchestrates the symphony between customers and brands
The rise of Artificial Intelligence (AI) in customer engagement may hold the key to creating personalised experiences that genuinely reflect consumer needs and interests. [...]