Marketers struggle with Black Friday personalisation
A quarter of e-commerce marketers are failing to personalise offers during Black Friday, despite almost all recognising it as essential for success, new research has shown. [...]
Articles by Leon Russell
Why AI agents will drive the next big shift in marketing
AI is everywhere right now. It’s being hailed as the answer to just about every marketing challenge, from automating content to delivering hyper-personalised experiences. [...]
Gen Z chooses ethics over discounts this Black Friday
Younger shoppers have been shifting the focus from deals to values ahead of Black Friday, creating a new challenge for brands. Research from SAP Emarsys’ Customer Loyalty [...]
Liverpool legends surprise walking football team in Carlsberg campaign
Carlsberg has launched an integrated campaign built on the powerful consumer insight that Brits effectively set a ‘dream deadline’ for themselves at just 29 years [...]
The essential role of AI in modern e-commerce interactions
AI is at the forefront of ecommerce innovation, transforming brand-customer interactions and raising expectations when it comes to shopping experiences. Shoppers crave [...]
A guide to activating influencers in retail
Influencers are more than just content creators; they’re cultural architects shaping consumer behaviour and driving sales. Yet, many brands fall into the trap of playing it [...]
Andrea Iorio, NVIDIA: Why the most powerful marketing is the kind you don’t notice
Andrea Iorio is a renowned leadership speaker, specialising in guiding executives and teams through the complexities of digital transformation and strategic innovation. As a [...]
From clicks to connection in an AI-first world
Digital customer experiences are the competitive front line, and yet many still feel like relics of a different era. Mismatched messages. Clunky email forms. Campaigns built [...]
William Higham, Next Big Thing: Emotional drivers shaping consumer behaviour
William Higham is a leading behavioural futurist and one of the UK’s most sought-after future of work speakers, renowned for helping organisations anticipate consumer [...]
Marketplace visibility: How brands can win in the new era of e-commerce
In today’s e-commerce landscape, visibility is everything. Instead of using traditional search engines, British shoppers are increasingly starting their purchasing journeys [...]