Articles by Daniel Quinn

Neil Foster, Guinness World Records: Bold British campaigns and the GWR brand journey

November 2, 2020 // 0 Comments

Guinness World Records (GWR) has become a household name. How has the brand developed over the years in terms of marketing strategy? The GWR brand is 65 years old this year [...]

The human side of data: avoiding potential pitfalls in its ethical use

October 23, 2020 // 0 Comments

With the ever increasing splitting of realities we’re facing today and virtual platforms/worlds become more influential in the real world, do future world builders [...]

How the Minnesota Vikings are increasing fan engagement with data and AI

October 5, 2020 // 0 Comments

Minnesota Vikings players celebrating with fans

We caught up with the Minnesota Vikings to discuss getting the most out of data and AI, the impact of COVID-19 on their marketing efforts and how B2C marketing automation [...]

Selligent helps the Minnesota Vikings boost fan engagement with targeted content

September 24, 2020 // 0 Comments

NFL team Minnesota Vikings has chosen Selligent Marketing Cloud to deliver content-led experiences for its ever increasing fanbase. Using Selligent, the [...]

Marketing in a post-pandemic world

August 25, 2020 // 0 Comments

Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]

What can marketers learn from Dame Kelly Holmes about connection and positivity?

August 11, 2020 // 0 Comments

You’ve had an amazing and interesting and journey across your career. Can you tell us a bit about it? Originally, when I was 14, I had two dreams: one was to be in the [...]

5 lessons in brand equity from K-Pop stans

August 10, 2020 // 0 Comments

K-pop has created one of the most powerful marketing vehicles around – the K-pop stans. These enthusiastic fans have the incredible ability to self-organise and take [...]