Marketing in a post-pandemic world
Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]
Articles by Daniel Quinn
What can marketers learn from Dame Kelly Holmes about connection and positivity?
You’ve had an amazing and interesting and journey across your career. Can you tell us a bit about it? Originally, when I was 14, I had two dreams: one was to be in the [...]
5 lessons in brand equity from K-Pop stans
K-pop has created one of the most powerful marketing vehicles around – the K-pop stans. These enthusiastic fans have the incredible ability to self-organise and take [...]