Why customer retention is essential for e-commerce to grow
Losing customers is comparable to a sinking ship – it’s the decline of any e-commerce company. Low retention and high churn rates are intrinsically detrimental to [...]
Articles by Duncan MacRae
A third of Brits don’t care where they buy from ‘as long as it works’
More than a third of Brits (38%) now purchase indiscriminately online, saying they “don’t care” where they buy from “as long as it works”. That’s according to new [...]
Marketers remain defiantly creative in the face of recession
Marketers feel more under pressure than ever to show their worth, with 84% agreeing that proving ROI has become more important as budgets are scrutinised and businesses [...]
Brits unimpressed by political posturing from brands at sporting events
In a warning for brands sponsoring the World Cup, new research from the Chartered Institute of Marketing (CIM) finds that 45% of Brits oppose political or ideological content [...]
Black Friday offers huge opportunity for retailers to serve bargain-hungry Brits
British retailers can expect a busier Black Friday than last year, according to Sitecore’s Holiday Shopping Trends 2022 Report, as almost half (48%) of UK consumers are [...]
3 spooktastic digital campaign ideas to set your brand apart this Halloween
Once again, the spookiest season is upon marketers everywhere. Whether it is personally viewed as a beloved, or just-for-the-kids holiday is irrelevant, as Halloween now [...]
Rising costs are impacting trust in brands
Almost a third (30%) of customers say rising costs are impacting their trust in brands with more than a fifth (22%) admitting loyalty to the businesses and organisations they [...]
Nearly half of Gen-Zs say in-store shopping makes them anxious
Nearly half (49%) of Generation-Zs say in-store shopping makes them feel anxious. This is according to new data from in-store digital engagement company, M-Cube, which [...]
Marketers struggle to prove commercial value of supporting ethical issues
Almost seven in 10 marketers think that adopting an ethical stance leads to increased sales and revenue, but say that internal culture – such as lack of buy-in and [...]
Liverpool FC amplifies the sounds and songs that get fans matchday ready
Liverpool FC and sound experience firm Sonos are spotlighting how sound is instrumental to creating community and building hype before a match, whether it is a [...]