Packaging as advertising: The quiet powerhouse of marketing
In a world cluttered with media noise, packaging has emerged as a remarkably effective advertising tool. Far from being a passive container, packaging is an active [...]
Articles by Duncan MacRae
1 in 3 gamers say content creators influence their spending
Visa cardholder spending in gaming entertainment in Europe has increased 16.7% year-on-year in 2024, representing a growth rate that’s 40% higher than overall growth in [...]
Haribo unveils ‘Giant Wheel of Fortune’ at European airports
Haribo, the beloved confectionery brand, has partnered with newly launched consumer experience specialist, Agency 72, to unveil an exciting new in-airport activation: the [...]
1 in 3 teens under 18 have been asked to advertise products by brands
One in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has, a study has found. [...]
Gymbox partners with Pablo on quirky activation
Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages [...]
Just one in four sales teams use data effectively
In the current landscape of geopolitical uncertainties impacting global supply chains and economies, sales departments face heightened pressure to boost profits. Despite 78% [...]
How brands can use their own customers to grow
According to the UK company register, more than 2,000 businesses were launched every single day last year. So it’s no surprise that in this fast-paced and highly [...]
A fifth of Gen Zers secretly return Valentine’s Day gifts without telling their partners
One in five Gen Zers will swap heartfelt gestures for cash this Valentine’s Day, returning gifts from their loved ones in secret. That’s according to the latest [...]
Half of shoppers stay loyal to retailers that offer free returns
50% of UK shoppers show greater loyalty to retailers that provide free returns, according to the latest research by SAP Emarsys Customer Engagement, which conducted research [...]
Social marketers: Modern-day customer relationship gurus for brands
Social media management has evolved massively since MySpace was first introduced two decades ago. It’s become a complex profession with the modern social marketer juggling [...]