What has lockdown taught us about ‘quality’ content?
We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]
coronavirus
Oliver Proudlock gets intimate with Meridian in nutty ASMR campaign
Meridian Foods, a palm oil-free nut butter brand, has launched an advertising campaign combining autonomous sensory meridian response (ASMR), nut butter and Made In [...]
The virtual challenge COVID-19 has brought to media and marketing
There’s no sugar-coating it: the media and marketing industry has been hit hard by the COVID-19 pandemic. Cancellations of large events and outdoor gatherings, coupled with [...]
Ads that make us laugh are as important as ever during the pandemic
Not a week goes by where a brand somewhere in the world is not being criticised for an inappropriate ad, tweet or comment. Getting communications right has never been more [...]
Marketing reimagined: Everything will change after coronavirus…won’t it?
The modern marketing world has never faced a global crisis like the COVID-19 pandemic before. 2020 marks not only a turbulent start of a new decade but also the precedent to [...]
How Covid-19 has transformed Britain’s shopping habits
The coronavirus pandemic has caused 92% of the British population to change their shopping habits. This transformation saw the rise of e-commerce and small businesses, a [...]
PizzaExpress prepares launch of takeaway pasta brand
PizzaExpress is cooking up a delivery-only pasta service, separate to its pizza restaurants, in response to a heavy loss of sales due to the COVID-19 pandemic. The move comes [...]
Good Brains scheme connects charities with creative talent hit by coronavirus
Recruitment firm UNKNOWN has launched a pro-bono initiative called Good Brains for Good Brands to help charities fundraise with compelling creative comms devised by some of [...]
COVID-19 and comms – we’re not done yet
We’ve been living with the reality of COVID-19 for nearly two months now. The shock and stress that has rippled across the globe is gradually being replaced with an [...]
The impact of coronavirus on retail – threat or opportunity?
The Government’s shutdown of all non-essential retailing on March 23, 2020, in response to the threat from the coronavirus, has sent shockwaves through the retail industry. [...]