We live in extraordinary times. In just the last few decades, we may have thought we’d already seen it all. The rise of new business models. Business models ahead of their [...]
In today’s competitive retail landscape, brands are increasingly recognising the need to see shoppers as individuals – understanding how, what and why they buy. [...]
Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
I believe we are currently finding our way through what is best described as an inter-COVID period. As we start to get over the shock of global lockdowns we know we have not [...]
Fast food chain KFC has paused its ‘Finger Lickin’ Good’ tagline 64 years after it began using the classic slogan. Admitting that the famous phrase is not suitable [...]
Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]