coronavirus

Has COVID-19 blurred the lines of generational shopping habits once and for all?

December 14, 2020 // 0 Comments

In today’s competitive retail landscape, brands are increasingly recognising the need to see shoppers as individuals – understanding how, what and why they buy. [...]

Charlotte Ashburner, PepsiCo: The Naked truth about marketing

November 24, 2020 // 0 Comments

Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]

How to be confident in your communications during COVID: communicating with care

November 10, 2020 // 1 Comment

Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]

Product sampling remains popular despite the pandemic

November 2, 2020 // 0 Comments

The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]

Boosting customer engagement & securing loyalty in 2020 and beyond

September 11, 2020 // 0 Comments

Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]

The new era of e-commerce

September 9, 2020 // 0 Comments

Woman with multiple shopping bags is on a laptop

I believe we are currently finding our way through what is best described as an inter-COVID period. As we start to get over the shock of global lockdowns we know we have not [...]

KFC pauses Finger Lickin’ Good tagline amid coronavirus pandemic

August 31, 2020 // 0 Comments

Fast food chain KFC has paused its ‘Finger Lickin’ Good’ tagline 64 years after it began using the classic slogan. Admitting that the famous phrase is not suitable [...]

Marketing in a post-pandemic world

August 25, 2020 // 0 Comments

Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]

How B2B SMEs can maximise marketing spend post-Brexit

August 24, 2020 // 0 Comments

The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]

What has lockdown taught us about ‘quality’ content?

August 21, 2020 // 0 Comments

We’re not out of the woods yet, but the UK is slowly emerging from lockdown and now feels like a good time to look at the lessons we’ve learnt. As a team of video content [...]