The faster, better, cheaper mandate in extraordinary times
We live in extraordinary times. In just the last few decades, we may have thought we’d already seen it all. The rise of new business models. Business models ahead of their [...]
coronavirus
Has COVID-19 blurred the lines of generational shopping habits once and for all?
In today’s competitive retail landscape, brands are increasingly recognising the need to see shoppers as individuals – understanding how, what and why they buy. [...]
Charlotte Ashburner, PepsiCo: The Naked truth about marketing
Could you give us an overview of Naked’s marketing strategy? At Naked, we know that each product and brand starts and ends with a real person and the team spends a lot [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Product sampling remains popular despite the pandemic
The COVID-19 pandemic has not halted consumers’ desire to shop in-store promotions and sample new products. This is according to a study conducted by behavioural [...]
Boosting customer engagement & securing loyalty in 2020 and beyond
Since the onset of the pandemic, 2020 has been an incredibly tough year for businesses worldwide. Many countries, including the UK, are currently in a recession or about to [...]
The new era of e-commerce
I believe we are currently finding our way through what is best described as an inter-COVID period. As we start to get over the shock of global lockdowns we know we have not [...]
KFC pauses Finger Lickin’ Good tagline amid coronavirus pandemic
Fast food chain KFC has paused its ‘Finger Lickin’ Good’ tagline 64 years after it began using the classic slogan. Admitting that the famous phrase is not suitable [...]
Marketing in a post-pandemic world
Post-pandemic, do you think that consumer behaviour is going to last? Now every consumer is driven to stock up and be extremely prepared, how do you think that’s going to [...]
How B2B SMEs can maximise marketing spend post-Brexit
The coronavirus crisis and the impact it has had on businesses and financial resources has made the prospect of growing a business seem like a distant reality for some [...]