How to track the value of advertising spend
Digital advertising is not only hugely complex but fast changing, especially for B2B marketers. Is Google Search still a good option despite soaring call-per-click costs? [...]
Articles by Leon Russell
68% of businesses set to increase marketing budgets
More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue [...]
Experiencing ads the right way
Mobile apps have become central to our daily lives, whether it’s for gaming, meditation, daily planning, or other recurring tasks. But given how many apps now exist, app [...]
Shoppers seek value that lasts before costs bite this winter
42% of UK consumers are cautious about spending, driven by the cost-of-living crisis, the recent interest rate rise by the Bank of England, and expectations of a protracted [...]
Marketers change Black Friday plans due to economic turmoil
Following recent economic turmoil, 70% of UK marketers have been forced to change their Black Friday discounts, plans and deals. That is according to a study from Optimizely, [...]
GAME launches ‘Never Grow Up!’ campaign
GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace [...]
Why CRM (still) fails
CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates [...]
Killing it: How to create a successful Halloween campaign
Halloween is upon us once again and whether you love it or hate it, it’s a significant opportunity for brands to reach engaged audiences. But how can you ensure your social [...]
Domain name horror stories to turn your blood cold this Halloween
“Darkness falls across the land The expiry date is close at hand Your domains may look that they are all good But have you looked underneath the hood? And who so-ever shall [...]
Answer these three questions to guide your marketing mix for a post-pandemic world
Over the past year-and-a-half, companies around the globe have accelerated their digital transformations. In fact, a McKinsey survey of 899 C-level executives and senior [...]