The brains behind building brand awareness
Few communications agencies look to cut corners with their PR tactics and disguise them as “earned media” but not all have clean hands. Recently, a freelance tech [...]
Articles by Leon Russell
60% of brands struggle with ineffective customer service AI
There are significant challenges throughout the customer service journey, from basic data collection to deploying advanced solutions like AI. This is according to a Sprinklr [...]
How Sanofi builds accurate, real-time customer profiles
The client: Sanofi , a leading global healthcare company, provides life-changing treatments, medications, and vaccines to millions around the world. Fuelled by data and [...]
2023: It’s AI or bust
There’s no turning back for AI now. With the launch of ChatGPT, which is creating everything from song lyrics to business proposals, and Lensa, the AI art tool everyone’s [...]
Metaverse virtual events: the game changer in digital experience
Advances in digital and sustainability priorities are rendering the approach of carbon-guzzling in-person events irrelevant, for business or pleasure. The potential impact of [...]
Adjusting and upgrading your marketing to survive economic uncertainty
You’d have to be living under a rock to dodge 2023’s news cycle and headlines of imminent recession, soaring interest rates, and long-term cost of living crisis. Last [...]
66% of marketers can’t identify conversion bottlenecks
RevSure.AI, an AI-fuelled pipeline readiness solution for marketers and sales teams, has published “The State of Pipeline Generation” research report. Partnering with [...]
Why you should alter your marketing strategy if you want to attract Gen Z
Customers from Generation Z have grown up with access to all kinds of marketing material imaginable. To get their attention, you need to say something unique. But why should [...]
Doritos flame-grills own ad as it partners with Burger King
Doritos has launched a new collaboration with Burger King UK in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one [...]
Should we fear ChatGPT?
Chatbots and artificial intelligence (AI) have become integral parts of our lives. Their impact is being felt across a wide variety of industries, including public relations. [...]