Social media generational differences and pandemic trends revealed
The differences between how Gen Z, millennials and baby boomers use social media has been revealed by a study conducted by marketing agency database Sortlist. The survey [...]
trends
Audio brand trends 2021: how the sound of brands is changing
Based on interviews and interactions with more than a hundred leading brands, we’ve identified the areas of sonic branding and tech innovation that brands will focus on [...]
A year in review: The ever-changing 2020 consumer and planning for 2021
As we close the year and enter a period of new restrictions and uncertainty, marketers must understand how best to consider what we’ve seen in 2020 — and how it will [...]
Marketing reimagined: Everything will change after coronavirus…won’t it?
The modern marketing world has never faced a global crisis like the COVID-19 pandemic before. 2020 marks not only a turbulent start of a new decade but also the precedent to [...]