The 10 most disastrous mistranslations in history
When a product is launched in an international market, it’s crucial to make sure your audience can actually understand the marketing copy. Unfortunately, these big name [...]
translation
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]
The marketing secret to help you crack international sales
When Proctor & Gamble first began selling its nappies in Japan, it applied branding that had seen it achieve great success in the USA – depicting the image of a [...]