Why tech mapping is increasingly vital for today’s marketers
Today’s marketing teams face the opportunities (and temptations) of more channels, more content, and more technology. While thinking about how it all works together to [...]
technology
It’s time for brands to finally make a clear move to DCO
One of the biggest misunderstandings about digital advertising is the widespread perception that everyone hates the intrusive nature of it. Life in lockdown has proved this [...]
Agencies and brands need to go from allies to activists for a more inclusive and diverse future
COVID-19 didn’t cancel 2020’s Pride, but the focus changed. In light of recent much-needed demands for equity for black lives, this year has offered us the opportunity to [...]
Augmented reality: retail conversion rate saviour?
Overview of Augmented Reality Augmented Reality, often abbreviated to AR, is a combination of real and computer-generated worlds. The process involves adding extra-layers of [...]
The untold benefits of optimising your website for mobile
The Internet is ever-changing, and it is the best interest of any business to stay compatible with new developments. Tablets and smartphones are now just as popular as [...]
Q&A: Ronny Golan, director and CEO, ViewersLogic
Consumer analytics firm ViewersLogic has passively measured consumer behaviour 24/7, including all their TV viewing (content and ads), online behaviour and offline store [...]
7 translation mistakes that caused big problems
Translations can be dangerous if not executed efficiently and correctly, being knowledge of multiple languages is a skill. The most common translations mistakes are often [...]
How SMEs can take advantage of tech in these unprecedented times
The role of technology in both our daily lives and in business has significantly increased in the past two months. From enabling remote working from home [...]
Human nature drives customer loyalty in a digital world
Technology adoption is imperative to maintaining a competitive edge, but many companies rely too heavily on technology without understanding how it’s impacting the customer [...]
Should the focus be on digital transformation or digital optimisation?
We are experiencing a major shift in the business technology landscape, with various emerging technologies such as artificial intelligence (AI), virtual reality (VR) and [...]