Addressing the identity crisis
The concept of identity is highly politicised and divisive in digital advertising, but it is an essential part of the marketer’s toolkit. Marketers need to engage real [...]
privacy
Creating connections in a disconnected world
Digital media is standing at a crossroads with multiple factors coming together and providing the unique opportunity to re-build the industry and digital ecosystem. [...]
Getting to know you, getting to know ALL about you
Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]
How organisations can ensure they stay GDPR compliant
Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]
Privacy is the new norm
Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]
PR: the sole survivor of the GDPR apocalypse
Bored of talking about GDPR yet? You won’t be the only one. We’ve all heard about it, we all know it means massive process changes for every business, and I am pretty [...]
The data borrowers
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
Consumer attitudes to privacy revealed
With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]
IT, marketing and customers: Who is winning the data security war?
From Wonga to Debenhams Flowers, the roll call of well-known UK firms suffering a data breach grows on an almost weekly basis. The impact of a breach can range from [...]