politics

Brits unimpressed by political posturing from brands at sporting events

November 19, 2022 // 0 Comments

In a warning for brands sponsoring the World Cup, new research from the Chartered Institute of Marketing (CIM) finds that 45% of Brits oppose political or ideological content [...]

Green Party wins the electoral digital performance battle

June 8, 2017 // 0 Comments

The Green Party has emerged as the clear front-runner in the digital performance polls, offering the fastest user experience across both desktop and mobile devices. This is [...]

UK Election 2017: Which party has the most effective email campaign?

June 7, 2017 // 0 Comments

The UK general election is just a day away and campaigning is in full swing. Unsurprisingly, email is being heavily used by each political party looking to communicate with, [...]

SNP snatches marketing campaign win while Tories leave room for improvement

June 6, 2017 // 0 Comments

If the general election campaign was based solely on direct marketing performance, the Scottish National Party would walk away with a victory and Labour will outperform the [...]