PR 5.0 – It’s PR and marketing, but not as we know it
Already the smart tech processes of the Industry 4.0 revolution are having to bow to the human and social power of Industry 5.0. Hyper-personalisation is humanising smart [...]
personalisation
Third-party cookies: How should brands face a cookie-free future?
Can you tell us what Fanplayer is and what it does? The role of Fanplayr is to give brands, via agencies or the brands directly, a better view of what’s going on in the [...]
How to be confident in your communications during COVID: communicating with care
Now, more than ever, communicating with care should be at the heart of every marketer’s communications strategy. Not only should you be selecting the right people to [...]
Personalisation is key to retail success
Personalisation will be the key for retailers to create a compelling experience as shoppers settle into their new post-COVID-19 habits, with retailers need to consider [...]
Are you personalising or being personal in communications?
One of the most common misconceptions in marketing is that ‘personalisation’ and ‘being personal’ are the same thing. It’s an easy mistake to make, but they’re [...]
Getting to know you, getting to know ALL about you
Controversy around the use of personal data is rarely out of the headlines. From the recent cybersecurity furore surrounding the development of the NHS Covid-19 track and [...]
“Hello, I’m Louis” – Theroux shares his advice on truth and trust
During a time of civil uprising, global pandemic and financial downturn, Louis Theroux, like many of us, turned to the internet seeking assurance. Looking for answers, [...]
Personalised commerce drives higher ROI for retailers
Brands that prioritise personalisation across the entire customer lifecycle achieve significantly higher ROI than their counterparts, with more than a third (38%) likely to [...]
Personalisation: Modern benchmarks for modern retailers
Consumers want personalised messaging and emerging technologies have developed to deliver on this expectation and give marketers the ability to appropriately measure the [...]
Personalising personalisation — the key to modern marketing success
Marketers are all far too aware of how their job scope and responsibilities have grown and evolved over the last few years. We are no longer responsible for simply [...]