Broadcast TV more popular than online streaming
New data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64%) of TV viewing time spent [...]
online
Dove and Nike launch girls’ body confidence coaching program
Personal care brand Dove has teamed up with Nike to launch the Body Confident Sport online coaching program. Body Confident Sport is a first-of-its-kind, [...]
3 spooktastic digital campaign ideas to set your brand apart this Halloween
Once again, the spookiest season is upon marketers everywhere. Whether it is personally viewed as a beloved, or just-for-the-kids holiday is irrelevant, as Halloween now [...]
UK Government plans to make fake online reviews illegal
The UK Government is forming plans to tackle the rise in fake online reviews, with big fines on the cards for those who write or host them. In the Government’s [...]
Outfoxing the fakers: protecting consumers in an online world
Globally, online sales accounted for $2.8 billion in 2018 according to . This presents a significant opportunity for brands, but they are not the only ones who are benefiting [...]
Poor online customer experience leaves UK retailers struggling
The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out [...]
Oscars 2018: ‘Dunkirk’ and ‘Get Out’ take the prize for most searches online
‘Get Out’ is the most searched for film to receive a ‘Best Picture’ nomination at this year’s Academy Awards, a new study has revealed. As the first true horror to [...]
Malicious bride ordered to pay £65,000 for negative online reviews
A Canadian court has ordered a disgruntled bride to pay C$115,000 (£65,000) in damages for defaming a now-ruined photography business with a torrent of negative online [...]
Q&A: How retailers can succeed online
What are the most important things retailers should consider when trying to move their business online? Moving a business online can be a big task for a retailer to [...]
How to grow an online business while maintaining customer satisfaction
Hayes Garden World is one of the UK’s largest independent garden centres. In 2007 we made the decision to take what was traditionally a bricks and mortar business online. [...]