How customer data can sharpen your marketing strategy
With e-commerce coming of age and new ways of purchasing goods and using services gaining popularity, loyalty is something that has often been taken for granted. We caught up [...]
omnichannel
The rise of mobile commerce and how to make it work
Many progressive organisations have started looking through the lens on the consumer as opposed to through those of their business, so they can structure their company based [...]
Shopping apps helping mobile to account for half of online sales in Europe
Dedicated shopping apps are driving widespread mobile success for European retailers, according to the latest Global Commerce Report from commerce marketing specialist [...]
The rise of the chief customer experience officer
Marketing has always been inclined or forced to focus more on acquiring customers than managing them. But this is the antithesis of a great definition of marketing which is [...]
Digital agencies: the surprising secrets of staying successful
It all started so well. You had a vision. You made a commitment. You worked hard. You sweated blood and (once you were drained) you paid others to sweat for you. You put it [...]
DMPs – the make-or-break tool for all omni-channel marketers
It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, [...]
How to navigate the web app spiral
We’re all probably getting sick of this year’s top marketing buzzword – omnichannel. It’s clear to anyone in online retail that mobile and Web are equally [...]