heycar’s female marketers bust driving stereotypes on the company’s birthday
The all-female marketing team at online car marketplace heycar have celebrated the company’s first birthday with its biggest market activity to date – aiming to [...]
multi-channel
Burberry Open Spaces concept store launched in China
British fashion house Burberry has launched its first concept store in China called Burberry Open Spaces. Powered by Chinese tech conglomerate Tencent, the concept store uses [...]
Why your measurement strategy could be hindering your marketing efforts
There’s no such thing as a typical consumer journey. Thanks to the wide range of available channels, platforms and devices, consumers now have the power to browse and [...]
Websites and apps are more influential than word of mouth
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” [...]
6 top tips to enhance your content marketing
We all know the benefits of producing high quality, engaging content – when done well, it stands at the forefront of all successful digital marketing strategies. The [...]