Gen Z chooses ethics over discounts this Black Friday
Younger shoppers have been shifting the focus from deals to values ahead of Black Friday, creating a new challenge for brands. Research from SAP Emarsys’ Customer Loyalty [...]
Gen Z
Timothy Armoo, Fanbytes: The realities of scaling a business from scratch
A Computer Science graduate of the University of Warwick, Timothy launched his first venture at just 14 and went on to build London-headquartered Fanbytes into a Gen Z [...]
Why you should alter your marketing strategy if you want to attract Gen Z
Customers from Generation Z have grown up with access to all kinds of marketing material imaginable. To get their attention, you need to say something unique. But why should [...]
Nearly half of Gen-Zs say in-store shopping makes them anxious
Nearly half (49%) of Generation-Zs say in-store shopping makes them feel anxious. This is according to new data from in-store digital engagement company, M-Cube, which [...]
60% of Gen Z can’t go more than four hours without internet
More than half (60%) of people born between 1996 and 2015, Gen Z, cannot go more than four hours without internet access before they feel uncomfortable. This is one of the [...]
Understanding the new generation of Gen Z social platforms
A flurry of new social platforms are emerging with a clear focus on Generation Z: a young and tech-savvy demographic segment which, in reality, many marketers know relatively [...]