Organisations spent an enormous amount of time, money and resource to achieve GDPR compliance in time for the May 2018 deadline. However, it is clear that preparing to meet [...]
Imagine a world where it’s considered ok for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to [...]
A business hoping to provide a good customer experience must deal with an increasing amount of personal data – from customers’ personal details, to how they want to be [...]
Bored of talking about GDPR yet? You won’t be the only one. We’ve all heard about it, we all know it means massive process changes for every business, and I am pretty [...]
Over the last few months you will have received emails from companies telling you about changes to regulations and asking you to opt-in to their marketing emails. GDPR, the [...]
Marketers do not own our data, they borrow it. We share it with them with the trust and expectation that they will keep it safe and use it to provide us with a better [...]
Many disruptive businesses have been built on data. Knowing how to reach customers based on their preferences and behaviours has enabled them to get ahead of the established [...]
With the EU General Data Protection Regulation coming into force May 25, data and privacy are currently the hottest topics in the marketing industry. Recent revelations about [...]
Silicon Valley’s halo appears to be slipping. Once deferentially seen as the left-leaning and highly democratic saviours of our digital futures, tech titans with slogans [...]
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]