events

Digital events aren’t going anywhere; the events industry needs to embrace them to survive after COVID

February 3, 2021 // 0 Comments

When COVID-19 struck at the beginning of the year, as an events company, we made the conscious decision to go all-in on digital, and not just for the foreseeable lockdown [...]

Why live events remain your most important marketing tool

December 8, 2020 // 0 Comments

The majority (80%) of marketers believe live events are critical to their company’s success. This statistic should not come as a surprise to many – live experiences allow [...]

Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times

October 22, 2020 // 25 Comments

How has the coronavirus pandemic impacted the AA and your marketing strategy? It’s been a crazy time for everyone really, hasn’t it? I actually started in this role [...]

Taking diversity and inclusion to the next level

August 3, 2020 // 0 Comments

Where the Black Lives Matter protests differ from similar events is now businesses are being challenged to face uncomfortable truths. As soon as the protests erupted we saw [...]

Glastonbury 2019: What marketers can learn from the online rush

November 21, 2018 // 0 Comments

There’s no doubt that Glastonbury is the UK’s most sought-after festival, and this year was no different. Tickets to the five-day festival in Somerset went on sale in [...]