B2B marketers demonstrate bravery in the face of an economic downturn
Ask the average B2B marketer who inspires them and you might not expect to hear the name Napoleon Bonaparte. But recent research carried out by The Marketing Practice [...]
Economy
The vital role of marketing teams in corporate acquisitions
As many countries worldwide begin the tentative steps out of COVID-19 lockdown, one of the biggest tasks facing governments is to reinvigorate the economy. The pandemic has [...]
Marketing in times of Covid: Focus on solutions over selling, and don’t spend indiscriminately
Global economies have been tanking as a result of COVID-19, and people face uncertainties on health, social and financial fronts. Virtually no aspect of life has been the [...]
Optimism continues to fall in the UK’s economic recovery post-COVID-19
Consumer confidence in the recovery of the UK economy after COVID-19 is at its lowest level since March 2020. According to the Consumer Pulse Survey, conducted by consultancy [...]