Two thirds of consumers still dismiss ads as irrelevant
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”. [...]
digital
Why digital and mail make the perfect marketing partners
Digital transformation is all the rage. In 2022, firms spent $1.6tn on overhauling systems and processes. According to Statista’s estimates this is set to more than double [...]
Nearly half of Gen-Zs say in-store shopping makes them anxious
Nearly half (49%) of Generation-Zs say in-store shopping makes them feel anxious. This is according to new data from in-store digital engagement company, M-Cube, which [...]
Enhancing the digital experience through better customer insights
Over the last year, both consumers and B2B buyers suddenly had to make the switch to purchasing goods and products online, with many physical stores around the globe closing [...]
Adapting to change: customer experience in the digital age
As organisations take stock of the past year, aside from the obvious disruption and changes to the social and economic landscape, one significant development is how the [...]
Why marketing businesses need to adapt to the digital era
There is no predicting what the UK will look like from a business perspective in a few months or even next year. 2020 has been a challenging time for business in general and [...]
Designing your digital ecosystem to deliver brand differentiation
In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]
Designing your digital ecosystem to deliver brand differentiation
In a world of accelerating disruption, organisations are looking for ways to rapidly create sustainable competitive advantage. Never before has the digital realm been so [...]
What can marketers learn from Dame Kelly Holmes about connection and positivity?
You’ve had an amazing and interesting and journey across your career. Can you tell us a bit about it? Originally, when I was 14, I had two dreams: one was to be in the [...]