How SMEs can take advantage of tech in these unprecedented times
The role of technology in both our daily lives and in business has significantly increased in the past two months. From enabling remote working from home [...]
customer engagement
Kooomo places MotoGP in pole position with 100% increase in sales
The client: For those who are not familiar with the motor racing industry, the MotoGP Championship is the pinnacle and arguably the most challenging of worldwide motorbike [...]
How to keep customers engaged during challenging times
Great customer service has become essential to encouraging repeat business. The vast majority of people are even willing to pay more for a great experience. Of course, in a [...]
Why brands should welcome the GDPR
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]
RPM keeps confectionery fans sweet with bonkers Mondelez campaigns
Independent creative agency RPM has unveiled two tasty campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign launched to coincide [...]
Hilton joins the DMA for its inaugural Customer Engagement Labs
The Direct Marketing Association (DMA) has launched the pilot for its Customer Engagement Labs, an immersive one-day live hackathon. In partnership with Hilton, the day asked [...]