Why brands should welcome the GDPR
On the May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of [...]
customer engagement
RPM keeps confectionery fans sweet with bonkers Mondelez campaigns
Independent creative agency RPM has unveiled two tasty campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign launched to coincide [...]
Hilton joins the DMA for its inaugural Customer Engagement Labs
The Direct Marketing Association (DMA) has launched the pilot for its Customer Engagement Labs, an immersive one-day live hackathon. In partnership with Hilton, the day asked [...]